Twelve books into my writing career (10 traditionally published, one self-published, one ebook), I think it’s safe to say that I’ve learned a bit about the publishing industry. My experience, however, is not with New York Times bestsellers … or anything remotely close. Rather, my experience has been with small and mid-sized niche publishers, which [...]
Read moreHere’s a blog post that I recently wrote for the MySMPS.org Web site. One of the necessary attributes for marketers of professional services is a certain level of creativity. We’re typically not the “out there” creatives like true design architects, but are more creative than “back-of-house” engineers who happily draw boxes forty hours a week [...]
Read moreHere’s a free e-book I pulled together. It features 25 tips for photographing dramatic sunrises and sunsets. Feel free to share, print, and post elsewhere. Let me know how you make out!
Read moreI was recently in Harrisburg for a meeting held not far from the Pennsylvania State Capitol building. As I walked to my car, I was buffeted by the winter winds coming across the Susquehanna River. And while the day had been bright when I went into my meeting, dark clouds had since moved in, dropping [...]
Read moreThis is one of my favorite shots from the Greenway Tech Centre project – a conversion of a former cigar factory into high-tech, loft-style offices. So what are you looking at? A modern addition was constructed to house lobbies and vertical transportation. Because the building is “green”, this feature helps reduce energy costs. It is [...]
Read moreScott Butcher is an author, photographer, historian, presenter, and professional services marketer. His books include Delaware Reflections, Gettysburg Perspectives, York: America’s Historic Crossroads, Tombstone: Relive the Gunfight at the OK Corral, York’s Historic Architecture, Lancaster County Reflections, York (Postcard History Series), Civil War Walking Tour of York, PA, Spooky York, Pennsylvania, Marketing in the Building Industry, and [...]
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