Resources
Check out these links to free information and articles by Scott Butcher:
E-book: Twenty-Five Tips to Creating Memorable Sunrise and Sunset Photos
Articles & Editorials
Developing Your Brand
SMPS The Marketer, June 2011
Creating A Powerful Personal Brand
Central PA AIA Architext, Summer 2011
Social Media: A Short Primer
Central PA AIA Architext, Winter 2010
AEC Project Photography Survey
JDB Engineering Blog, March 4, 2011
Spring is for Photography
Central PA AIA Architext and JDB Engineering Blog
Which Way is Up?
JDB Engineering Blog, December 1, 2010
Marketing Tip: The Value of Direct Mail
Central PA AIA Architext, July 2010
Branding York – if we can ever decide on a brand
York Sunday News, December 27, 2009
Historic Preservation: The Ultimate in Green Building
Lancaster County Heritage Outlook, Fall 2009
Belsnickel & Belly-Guts: Holiday Traditions of York Past
York Sunday News, December 14, 2008
Lafayette Toast More Myth Than Fact
York Daily Record, February 4, 2007
Starry Nights in York
Pennsylvania Magazine, November/December 2004
York’s Historic Architecture, Part III
Showcase PA, April 2004
York’s Historic Architecture, Part II
Showcase PA, February/March 2004
York’s Historic Architecture, Part I
Showcase PA, January 2004
Marketing on the Internet: A Primer
Writers’ Journal, January/February 2002
The Red Gristmill in York County
Pennsylvania Magazine, July/August 2001
Does the Internet Herald the Death of Customer Service?
SMPS Marketer, April 2000
Is Your Web Site Giving Away Your Staff? Part II
PSMJ Best Practices, May 1999
Is Your Web Site Giving Away Too Much Information? Part I
PSMJ Best Practices, April 1999
Heads Up in York
Pennsylvania Magazine, March/April 1999
Expand Your Market Through Satellite Offices
SMPS Marketer, December 1998
Low Cost Public Relations
Pennsylvania Contractor, November/December 1998
Life in the Jungle: A Guerilla Marketing Primer
Pennsylvania Contractor, September/October 1998
Planning for Marketing: How’s Your Map? A Simplified Approach to Developing Winning Marketing Plans
SMPS Marketer, October 1997
Promoting Specialty Business Through Director Mail
National Electrical Contractors Association Marketing Advice & Customer Relations Report, April 1994
Organizing for Business Development
National Electrical Contractors Association Marketing Advice & Customer Relations Report, May 1993
Giving Utilities the Cold Shoulder
The Military Engineer, September-October 1992
